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| Monday December 13, 2004 | ||||||||||||||||||||
VRX Named Kessler Collection’s Official Online Content ProviderVancouver, B.C. (December 13, 2004) - - VRX Worldwide Inc. (TSX-V: VRW) announced today that its wholly owned subsidiary VRX Studios Inc. (VRX) has been named the “Official Online Content Provider” of The Kessler Enterprises Inc, Kessler Collections (“Kessler Collections”) chain of luxury theme hotel properties located in Florida, Georgia and Colorado. Kessler Collections joins the rapidly growing list of hotels participating in VRX's new Hotel Program wherein VRX creates detailed and comprehensive visual coverage, including high quality, web-friendly 360-degree virtual tours and still images, of each hotel's facilities, amenities, and room types and organizes the content by incorporating it into an interactive illustration of each property. Once certified by each resort, VRX makes the content available to all participating online travel intermediaries. Believing that people want to be entertained, have fun and be comfortable when they stay at a hotel on business or for pleasure, Richard C. Kessler developed his vision for highly themed hotels in the early 1990's. Through the use of distinctive architecture, stylish interior design, rare art and music, Kessler Collection guests are treated to unique hotel experiences. Kessler Collection Hotels to be covered by VRX include:
“Driven by our core beliefs, we offer some of the most distinctive luxury hotels in the United States, “claims Doug Smith, corporate director of sales for The Kessler Collection. “Working with VRX, we will be able to capture the true ambience and character that is intrinsic in the theme of each of our hotels and to be able to present to the online travel audience the many features that make each of our properties so special and unique.” VRX's new Hotel Program immediately solves one of the greatest content challenges facing hotels – managing their brand and the visual representation of their properties across multiple online distribution channels. Under the program, VRX will ensure that all online consumers are presented with an accurate, up-to-date, high quality, user-friendly, visual representation of each hotel and provide a consistent user-experience across all hotels in its archive. To be added to VRX's Hotel Archive, each image must be certified by the corresponding hotel as accurate and current. This final check and certification is to give consumers confidence in their booking decisions. “Working with a group founded by a visionary who has helped add new dimensions to the hospitality industry is a true pleasure,” commented David MacLaren, President and CEO of VRX. “We believe that in much the same way as Kessler has changed its clients accommodation experience by rooting the visit is a distinctive theme, we expect to change the online viewing experience by adding levels of detail that will accurately showcase these exceptional hotels and accurately convey their outstanding themes.” The Kessler Enterprise, Inc. The Kessler Enterprise, Inc. is a dynamic real estate development, ownership, and management company that specializes in hotel properties and commercial real estate. Founded by Richard C. Kessler in 1985 in Atlanta, Georgia, the company has developed a 900-acre industrial park (Georgia North), a 500-acre residential and commercial Planned Unit Development, and nine themed hotels. | ||||||||||||||||||||