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Monday December 13, 2004

VRX Named Kessler Collection’s Official Online Content Provider

Vancouver, B.C. (December 13, 2004) - - VRX Worldwide Inc. (TSX-V: VRW) announced today that its wholly owned subsidiary VRX Studios Inc. (VRX) has been named the “Official Online Content Provider” of The Kessler Enterprises Inc, Kessler Collections (“Kessler Collections”) chain of luxury theme hotel properties located in Florida, Georgia and Colorado.

Kessler Collections joins the rapidly growing list of hotels participating in VRX's new Hotel Program wherein VRX creates detailed and comprehensive visual coverage, including high quality, web-friendly 360-degree virtual tours and still images, of each hotel's facilities, amenities, and room types and organizes the content by incorporating it into an interactive illustration of each property. Once certified by each resort, VRX makes the content available to all participating online travel intermediaries.

Believing that people want to be entertained, have fun and be comfortable when they stay at a hotel on business or for pleasure, Richard C. Kessler developed his vision for highly themed hotels in the early 1990's. Through the use of distinctive architecture, stylish interior design, rare art and music, Kessler Collection guests are treated to unique hotel experiences. Kessler Collection Hotels to be covered by VRX include:

Casa Monica Hotel St. Augustine, GA

1888 landmark hotel inspired in Spanish architecture offering 138 luxury rooms and a lavish poolside terrace

William Kehoe House Savannah GA,

13 guestrooms in a 1892 mansion that blends the architectural styles of Corinthian columns, decorative red bricks and terra cotta moldings

Mansion in Forsyth Park Savannah GA,

incorporates the historic elegance of an 1888 mansion into its 126 guest suites.

Celebration Hotel Orlando FL

elegant Old Florida style hotel overlooking a pristine lake just 5 minutes from WATL DISNEY WORLD Resort

The Doubletree Castle Hotel Orlando FL,

a medieval castle themed hotel topped by majestic spires set along famous International Drive just steps form world-class entertainment

The Red Horse Inn Orlando FL,

inspired by the power and grace of the Western frontier offering authentic touches from saddles to rough-hewn logs in the entryway

Sheraton Studio City Hotel Orlando FL,

crowned by spotlights reminiscent of a Hollywood premier, palm trees greet your entrance leading into an interior full of Hollywood touches

Westin Grand Bohemian Orlando FL,

the city's luxury landmark housing an unprecedented collection of over 100 rare works of art from world-famous artists

Beaver Creek Lodge Beaver Creek, CO

72 suites and offering ski-in ski-out services to the slopes of Beaver Creek on of the top ski hills in the world

“Driven by our core beliefs, we offer some of the most distinctive luxury hotels in the United States, “claims Doug Smith, corporate director of sales for The Kessler Collection. “Working with VRX, we will be able to capture the true ambience and character that is intrinsic in the theme of each of our hotels and to be able to present to the online travel audience the many features that make each of our properties so special and unique.”

VRX's new Hotel Program immediately solves one of the greatest content challenges facing hotels – managing their brand and the visual representation of their properties across multiple online distribution channels. Under the program, VRX will ensure that all online consumers are presented with an accurate, up-to-date, high quality, user-friendly, visual representation of each hotel and provide a consistent user-experience across all hotels in its archive. To be added to VRX's Hotel Archive, each image must be certified by the corresponding hotel as accurate and current. This final check and certification is to give consumers confidence in their booking decisions.

“Working with a group founded by a visionary who has helped add new dimensions to the hospitality industry is a true pleasure,” commented David MacLaren, President and CEO of VRX. “We believe that in much the same way as Kessler has changed its clients accommodation experience by rooting the visit is a distinctive theme, we expect to change the online viewing experience by adding levels of detail that will accurately showcase these exceptional hotels and accurately convey their outstanding themes.”

The Kessler Enterprise, Inc.

The Kessler Enterprise, Inc. is a dynamic real estate development, ownership, and management company that specializes in hotel properties and commercial real estate. Founded by Richard C. Kessler in 1985 in Atlanta, Georgia, the company has developed a 900-acre industrial park (Georgia North), a 500-acre residential and commercial Planned Unit Development, and nine themed hotels.

All News (2004)