VRX Worldwide - about us - corporate profile

Through its wholly owned subsidiary, VRX studios Inc. (www.vrxstudios.com), VRX Worldwide creates, manages and distributes high-quality rich media content that educates, inspires, and compels online travel consumers. Leading travel brands such as Carnival, Hyatt, Travelocity, Lastminute, Southwest Vacations, Orbitz, and many others rely on VRX's stunning visual content to attract and engage consumers.

Each month, millions of people interact with VRX's industry leading Hotel, Cruise and Destination Content in their search for their perfect vacation.

VRX's staff of professional photographers, image editors, graphic artists, project managers, and programmers enables VRX to lead the travel content industry, year after year, in quality, consistency and production capacity. In addition to its production abilities, VRX owns the largest archive of premium content of hotels, cruise ships, attractions and destinations. Through these content services and product offerings, VRX provides an unrivalled and comprehensive set of premium content solutions for the online travel industry.

VRX's rich media content is a highly effective online sales and marketing tool that provides visual information at every point in a consumer's trip planning and purchasing process. VRX's visual content provides the knowledge, and ultimately the confidence, necessary to compel travel consumers to complete their on- or offline travel bookings.

VRX has two main businesses: licensing premium rich media travel content, and providing custom content production services. Licensing generates a recurring stream of revenue, while each custom production contract generates a one-time service fee.

Licensing

Under VRX's licensing business, VRX offers three products: Destination Content, Hotel Content and Cruise Content.

Destination Content

Selecting a destination is the first step in the travel planning process. To aid in this initial search, VRX offers Destination Content-an invaluable tool that helps consumers compare different destinations to determine which location best fits their vacation desires. Once this initial decision has been made, VRX's Destination Content helps travelers plan their itinerary of sights and attractions they seek to visit while on vacation.

VRX's Destination Content features a large selection of premium rich media content, covering popular destinations throughout the US, Mexico, Europe and the Caribbean. As VRX's photographers roam the world they are continually updating and improving what is already the world's largest archive of premium rich media destination content. VRX's Destination Content also includes user-friendly, interactive maps that help orient viewers and visually organize the content of each destination.

When VRX was founded in January 2000, Destination Content was its first product offering, and today it is widely utilized by a broad array of online travel companies.

Hotel Content

While VRX's beginnings are rooted in Destination Content, its future is tied closely to Hotel Content and its Hotel Program. Online bookings of hotel rooms are one of the fastest-growing and most profitable segments of the online travel industry. As the number of online hotel bookings continues to grow year after year, so too does the demand for premium rich media content that accurately represents the room types and amenities that each hotel offers.

VRX's Hotel Program is a unique offering that addresses the complex content demands of online travel agencies as well as those of individual hotels and hotel chains. Under VRX's Hotel Program, VRX creates and maintains the most comprehensive coverage of each hotel in its content archive with VRX's hallmark quality, covering all room types and amenities. This unrivalled content is then made available-through its licensing offering-to online travel agencies, global distribution systems and tour operators for use in both their online and offline marketing initiatives. Customers wishing to use VRX's Hotel Content pay VRX a recurring licensing fee based on their intended use of the content.

Since launching its Hotel Program in October 2004, VRX has secured partnerships with leading hospitality brands including Hyatt, Millennium, Sandals, Kimpton, Starwood Hawaii, and many more. VRX's target market is the top three, four and five star hotels located in the top destinations around the world. VRX's unrivalled comprehensive coverage of each hotel creates a major competitive advantage for the company, as well as a significant barrier to entry.

For hotel content to be effective, consumers must be confident that the images they are viewing are an accurate and current portrayal of what the hotel offers at that time. To address this issue, VRX requires participating hotels to not only review each virtual tour, still image, interactive map, and line of descriptive text before it is added to VRX's Hotel Archive, but also to certify the content every 30 days thereafter. This process, although onerous, enables VRX to add a date stamp to each image indicating when the content was last certified by the hotel as being accurate and up-to-date. VRX's commitment to both its customers and consumers is that its Hotel Content is "Always Fresh".

The revenue potential of VRX's Hotel Program is unlimited, as the model is highly scalable and influenced by several factors. The Company's licensing revenue increases with the addition of each new licensing client, the addition of each new hotel to its archive, and as each licensing client integrates more Hotel Content into their sites. VRX's licensing rates are based on how many views the content receives on licensing clients' sites.

From a market standpoint, the number of consumers researching, comparing and booking hotels online grows significantly each year; and, with the rapid adoption of broadband by online users, so too does the demand for high quality images of hotels, cruiseships, attractions and destinations. This increasing demand for premium rich media content that consumers can trust continues to fuel the growth of VRX's licensing revenues.

Even in its early stages, VRX's Hotel Program has attracted a number of the most successful online travel agencies as licensing clients, including Travelocity, Orbitz, and Lastminute.

Cruise Content

VRX's Cruise Program closely parallels the structure of its Hotel Program by offering online travel agencies, global distribution systems and tour operators the opportunity to license premium rich media content of the top cruise ships that visit North American, Caribbean and European ports. VRX Cruise Content includes detailed interactive maps of each participating cruise line's ships along with virtual tours and still images of the staterooms and amenities available on each. Just as with VRX's Hotel Content, all Cruise Content must be certified by each respective cruise line before it is added to VRX's Cruise Archive and subsequently made available to the online travel industry.

VRX's cruise partners include well-known cruise lines including Carnival Cruise Lines, Holland America, and Windstar Cruises. The competitive advantage VRX bestows on participating cruise lines continues to provide the necessary incentive to spur new lines to join the VRX Cruise Program.

Custom Content Solutions

VRX prides itself on being able to offer industry-leading custom content solutions to all online travel companies, whether it be a unique content solution sought by an online travel agency or a highly specific content solution for an individual hotel or tour operator. VRX is well known for the unrivaled quality and consistency of its content as well as its production capacity.

In late 2001, VRX signed an exclusive production agreement with the one of the largest online travel agencies to create rich media content of 2,000 hotels over a span of three years. This was the first project of its kind and scale, and it quickly established VRX as the leading provider of custom rich media content solutions.

In early 2005, VRX signed it second large-scale custom content project to shoot 6,000 hotels for Cendant Corporation (now Wyndham Hotel Group). The first phase of the project covered 750 hotels and was completed in 2005. In 2006 VRX began the second phase of the project to shoot 4,500 hotels throughout North America. The company expects to complete the second phase in mid 2007 and subsequently begin the third phase of the project which is expected to last several years. This project is the largest of its kind in the history of the travel industry and clearly demonstrates the importance of visual content to consumers.

	About VRX Worldwide Inc.
	Through its wholly owned subsidiary, VRX studios Inc. (www.vrxstudios.com), VRX Worldwide creates, manages and distributes high-quality rich media content that educates, inspires, and compels online travel consumers. Leading travel brands such as Carnival, Hyatt, Travelocity, Lastminute, Southwest Vacations, Orbitz, and many others rely on VRX's stunning visual content to attract and engage consumers. Each month, millions of people interact with VRX's industry leading Hotel, Cruise and Destination Content in their search for their perfect vacation. VRX's staff of professional photographers, image editors, graphic artists, project managers, and programmers enables VRX to lead the travel content industry, year after year, in quality, consistency and production capacity. In addition to its production abilities, VRX owns the largest archive of premium content of hotels, cruise ships, attractions and destinations. Through these content services and product offerings, VRX provides an unrivalled and comprehensive set of premium content solutions for the online travel industry. VRX's rich media content is a highly effective online sales and marketing tool that provides visual information at every point in a consumer's trip planning and purchasing process. VRX's visual content provides the knowledge, and ultimately the confidence, necessary to compel travel consumers to complete their on- or offline travel bookings. VRX has two main businesses: licensing premium rich media travel content, and providing custom content production services. Licensing generates a recurring stream of revenue, while each custom production contract generates a one-time service fee. Licensing Under VRX's licensing business, VRX offers three products: Destination Content, Hotel Content and Cruise Content. Destination Content Selecting a destination is the first step in the travel planning process. To aid in this initial search, VRX offers Destination Content-an invaluable tool that helps consumers compare different destinations to determine which location best fits their vacation desires. Once this initial decision has been made, VRX's Destination Content helps travelers plan their itinerary of sights and attractions they seek to visit while on vacation. VRX's Destination Content features a large selection of premium rich media content, covering popular destinations throughout the US, Mexico, Europe and the Caribbean. As VRX's photographers roam the world they are continually updating and improving what is already the world's largest archive of premium rich media destination content. VRX's Destination Content also includes user-friendly, interactive maps that help orient viewers and visually organize the content of each destination. When VRX was founded in January 2000, Destination Content was its first product offering, and today it is widely utilized by a broad array of online travel companies. Hotel Content While VRX's beginnings are rooted in Destination Content, its future is tied closely to Hotel Content and its Hotel Program. Online bookings of hotel rooms are one of the fastest-growing and most profitable segments of the online travel industry. As the number of online hotel bookings continues to grow year after year, so too does the demand for premium rich media content that accurately represents the room types and amenities that each hotel offers. VRX's Hotel Program is a unique offering that addresses the complex content demands of online travel agencies as well as those of individual hotels and hotel chains. Under VRX's Hotel Program, VRX creates and maintains the most comprehensive coverage of each hotel in its content archive with VRX's hallmark quality, covering all room types and amenities. This unrivalled content is then made available-through its licensing offering-to online travel agencies, global distribution systems and tour operators for use in both their online and offline marketing initiatives. Customers wishing to use VRX's Hotel Content pay VRX a recurring licensing fee based on their intended use of the content. Since launching its Hotel Program in October 2004, VRX has secured partnerships with leading hospitality brands including Hyatt, Millennium, Sandals, Kimpton, Starwood Hawaii, and many more. VRX's target market is the top three, four and five star hotels located in the top destinations around the world. VRX's unrivalled comprehensive coverage of each hotel creates a major competitive advantage for the company, as well as a significant barrier to entry. For hotel content to be effective, consumers must be confident that the images they are viewing are an accurate and current portrayal of what the hotel offers at that time. To address this issue, VRX requires participating hotels to not only review each virtual tour, still image, interactive map, and line of descriptive text before it is added to VRX's Hotel Archive, but also to certify the content every 30 days thereafter. This process, although onerous, enables VRX to add a date stamp to each image indicating when the content was last certified by the hotel as being accurate and up-to-date. VRX's commitment to both its customers and consumers is that its Hotel Content is "Always Fresh". The revenue potential of VRX's Hotel Program is unlimited, as the model is highly scalable and influenced by several factors. The Company's licensing revenue increases with the addition of each new licensing client, the addition of each new hotel to its archive, and as each licensing client integrates more Hotel Content into their sites. VRX's licensing rates are based on how many views the content receives on licensing clients' sites. From a market standpoint, the number of consumers researching, comparing and booking hotels online grows significantly each year; and, with the rapid adoption of broadband by online users, so too does the demand for high quality images of hotels, cruiseships, attractions and destinations. This increasing demand for premium rich media content that consumers can trust continues to fuel the growth of VRX's licensing revenues. Even in its early stages, VRX's Hotel Program has attracted a number of the most successful online travel agencies as licensing clients, including Travelocity, Orbitz, and Lastminute. Cruise Content VRX's Cruise Program closely parallels the structure of its Hotel Program by offering online travel agencies, global distribution systems and tour operators the opportunity to license premium rich media content of the top cruise ships that visit North American, Caribbean and European ports. VRX Cruise Content includes detailed interactive maps of each participating cruise line's ships along with virtual tours and still images of the staterooms and amenities available on each. Just as with VRX's Hotel Content, all Cruise Content must be certified by each respective cruise line before it is added to VRX's Cruise Archive and subsequently made available to the online travel industry. VRX's cruise partners include well-known cruise lines including Carnival Cruise Lines, Holland America, and Windstar Cruises. The competitive advantage VRX bestows on participating cruise lines continues to provide the necessary incentive to spur new lines to join the VRX Cruise Program. Custom Content Solutions VRX prides itself on being able to offer industry-leading custom content solutions to all online travel companies, whether it be a unique content solution sought by an online travel agency or a highly specific content solution for an individual hotel or tour operator. VRX is well known for the unrivaled quality and consistency of its content as well as its production capacity. In late 2001, VRX signed an exclusive production agreement with the one of the largest online travel agencies to create rich media content of 2,000 hotels over a span of three years. This was the first project of its kind and scale, and it quickly established VRX as the leading provider of custom rich media content solutions. In early 2005, VRX signed it second large-scale custom content project to shoot 6,000 hotels for Cendant Corporation (now Wyndham Hotel Group). The first phase of the project covered 750 hotels and was completed in 2005. In 2006 VRX began the second phase of the project to shoot 4,500 hotels throughout North America. The company expects to complete the second phase in mid 2007 and subsequently begin the third phase of the project which is expected to last several years. This project is the largest of its kind in the history of the travel industry and clearly demonstrates the importance of visual content to consumers.